ANU is a world-leading university in Australia’s capital, with excellence embedded in their approach to research and education. Seeking to attract the world’s finest minds, the project objective was to create a productive and inspiring onsite experience for ANU’s College of Health and Medicine.
Some key challenges included; developing effective and enjoyable onsite user journeys for four connected websites, creating an integrated Information Architecture that provided a platform for expressing the College's core narrative of collaboration, and ensuring the user experience was hallmarked with the feeling of impact and innovation throughout the website journey.
A Connected
Website UX for ANU
User Experience Design (UX)
Wireframes
Digital Strategy
Client Presentations
Presentation Design
We executed research gathering and insight creation across user group interviews, website audits, and google analytics. All information was distilled down into a usable format for informing recommendations.
Comprehensive user personas were created. These included critical information such as scenario mapping, user goals, pain points, and beneficial content and functionality, all required to make good strategic UX design choices
We reimagined the Information Architecture of all four websites, creating an ecosystem of interconnected content that considered the needs of a range of stakeholders. Filling in the gaps and giving opportunity for better engagement.
The project concluded with a wireframe prototype that allowed the the team to test and explore how to get the maximum added value from the insight that had been gathered, ahead of investing in website UI design and development.
Credits
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Agency: Hybrid