Operating in more than 75 countries and 1,200 locations, with 5,500 points of sale, Dufry Group became Avolta: A unified brand, reflecting the Dufry-Autogrill business combination, taking the lead in the travel experience revolution across Retail and F&B
Under a new brand identity, Avolta is designed to reflect the company’s long-term vision by putting the travelers’ needs at its core. Unifying the travel retail and food & beverage (F&B) businesses under a single company name.
The rebrand project, led by Wolf Olins, included the transformation of the company’s website. Working with the team at Neverbland in collaboration with Wolf Olins, I worked on aspects of user experience design and completed the final website user interface design.
Avolta's online metamorphosis
User Experience Design (UX)
User Interface Design (UI)
Digital Strategy
Client Presentations
The Avolta website design was centered on three key objectives: One, Establish and define the narrative for a selection of new pages, designed to communicate the fresh heart and vision behind the Avolta rebrand. Two, Establish a design system that would align all legacy content with the updated brand identity. And three, develop a final overall UI design that successfully brought to life the look and feel created by Wolf Olins.
Despite the project team being multilayered and split over two agencies, a positive synergy led to a smooth and productive working culture, and a well received end product.
My role included information architecture, wireframing, design system creation, final user interface design and
client presentations
Credits
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Agencies: Wolf Olins, Neverbland