Platinum Homes, after nearly twenty years of building kiwi homes, was benefiting from the fresh vision of a new CEO, navigating the company through significant growth. The head office team was growing and attracting experienced team members resulting in a maturing organisation. As part of the revitalised business strategy, Platinum Homes went through a brand refresh, updated its overarching business model and restructured its plan range offering.
The digital ambition was to create a website that worked as a valuable business asset. Becoming customer-centric with simple and intuitive user journeys, delivered through a far more aesthetically pleasing and capable user interface, designed to sell the premium experience on offer.
Platinum Homes Online Overhaul
Creative Direction
User Experience Design (UX)
User Interface Design (UI)
Digital Strategy
Client Workshops
Client Presentations
After crafting a strategy document, the information architecture was rethought and structured around content living in three core areas. This strategy enabled easy access to a large amount of information through a simplified navigation system. It also allowed a diverse group of users with different motivations and questions to cut through a lot of information in a way that felt engaging and simple.
The UI design also took massive leaps forward — another fundamental change was delivering an impressive look and feel that matched the build quality achieved by working with Platinum Homes. This was a critical need to protect brand equity, as the company continues to grow in a very competitive market.
Credits
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Agency: Imagic Creative