My part in the project was to lead the creation of an intuitive user experience and reimagined visual design based on the new Good Food styles.
The app successfully organised and lead discovery to over 17,000 recipes, allowed search by diet, cuisine and more, offered exclusive seasonal recipes, included how-to videos and tutorials, introduced a stay on-screen Cook Mode, and allowed users to build their own collections.
A fresh creative direction was also applied to the UI design system, providing an effortless and calming customer experience from browsing to cooking.
My part in the project was to lead the creation of an intuitive user experience and reimagined visual design based on the new Good Food styles.
The app successfully organised and lead discovery to over 17,000 recipes, allowed search by diet, cuisine and more, offered exclusive seasonal recipes, included how-to videos and tutorials, introduced a stay on-screen Cook Mode, and allowed users to build their own collections.
A fresh creative direction was also applied to the UI design system, providing an effortless and calming customer experience from browsing to cooking.