BBC Good Food is the biggest food brand in Europe with millions of users accessing its extensive collection of over 10,000 curated recipes every month. From classic British fare, Asian inspired dishes and American favourites through to creative vegetarian meals, BBC Good Food has something for everyone.
NV Interactive originally partnered with the BBC team to reimagine the entire BBC Good Food mobile app experience.
Following a brand refresh, it was now time to reevaluate the user experience design and update the overall UI design system underpinning the app.
BBC Good Food
App Design
Creative Direction
User Experience Design (UX)
User Interface Design (UI)
Product Design
Presentation Design
My part in the project was to lead the creation of an intuitive user experience and reimagined visual design based on the new Good Food styles.
The app successfully organised and lead discovery to over 17,000 recipes, allowed search by diet, cuisine and more, offered exclusive seasonal recipes, included how-to videos and tutorials, introduced a stay on-screen Cook Mode, and allowed users to build their own collections.
A fresh creative direction was also applied to the UI design system, providing an effortless and calming customer experience from browsing to cooking.
Credits
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Agency: NV Interactive