The project required an extensive discovery and user experience design phase; defining the multiple audiences, their needs, and a website architecture that would allow users to complete goals efficiently. This was coupled with a slick UI design system that elevated the customer experience to a level on par with the products they were on the website to browse.

Flexing across three audience segments; Residential, Multi-Home, and Commercial, and allowing product browsing through multiple streams including product type, function, brands and designers, the website offered effortless pathways to discovering the right products, as well as creating a solid basis for implementing a successful search engine optimisation strategy.